Psychology of Colour – Black and Dark Grey

Psychology of Colour Black

Much of colour psychology relates back to natures. This is why the meanings are fairly universally recognized. There are always cultural influences, but we can all related to the meanings that found in nature.

Black and Dark Greys – where are they found?  Night time and stormy skies are what leap to mind.  Black isn’t safe and friendly, black can be scary. We can’t see far when it’s dark, so we’re not sure what or who else is out there, it’s mysterious.  When those big dark storm clouds loom in the sky we will often describe them as threatening, foreboding and intimidating.

The reason that black is used so frequently in business is to display power.

Psychology of Black

It’s so easy to see that we give darker colours more power than lighter or brighter colours. Dark colours are more serious. Bright colours more fun. Light colours more friendly.

Consider when to wear black – if you are shy and find social situations difficult, this is not the time to wear it. Instead wear a lighter or brighter colour as it will make you look more friendly and approachable, helping others feel comfortable around you.  Need to have power in the workplace, this is the time to wear black or dark grey.


  • Sherilyn says:

    I love learning about the psychology of color. One thing I do is use color psychology to “compensate” for my shyness. I will often wear bright colors so that I seem to be more outgoing. Not only do I appear more outgoing, but I find it also gives me more courage to be outgoing. I usually combine the brights with black because I want to be perceived as more assertive. Unfortunately I am a “summer” so this may not be the most flattering choice for me, because the clothes tend to wear me, rather than the other way around…oh well. Any suggestions?

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