What Shape Should My Sleeves Be?

Sleeve  please I’m a H/O shape, and always wonder if I should have my sleeves shortened as a full sleeve makes me look bigger. The shape of the sleeve that you wear can make you look larger or smaller, depending on where it ends (watch this video for tips on that topic) and also how wide […]

The Belting Dilemma for an H Shape to Keep Up Your Jeans

Dear Imogen, I recently discovered your blog and enjoy reading it. I hope you could help me with a belt dilemma. I’m a petite H, however, I find it necessary to wear a belt with my jeans and pants, otherwise they move down to my hips and my tummy pops out. Sometimes my underwear also […]

Tips for Belting When You Don’t Have a Defined Waist

If you don’t have a defined waist, but find dresses or cardigans that you like that come with a tie belt, this short video will show you how to do it best to flatter your figure.   Dress from Verily

How to Choose Swimwear for Your Body Type

It’s summer in the Northern hemisphere and if it’s actually hot (sadly summer isn’t always so hot everywhere), but if you need a new swimsuit and want some tips to flatter your body shape, as they are the most unforgiving of garments, then read on. Swimwear to Flatter Your Body Shape Swimwear to flatter your […]

How to Minimize Wide or Square Shoulders

. . I was recently asked by a reader how to minimize her broad square shoulders.  Now this is a problem I’d love to have, but this is not about me.  This post is for the women who feel their shoulders are too broad and make them feel masculine. Wide or Square Shoulders by imogenl […]

How to Choose a Flattering Cardigan

If you’re like me and like to wear a cardi when it’s a little nippy, how to choose one to flatter your figure? Choosing Cardigans by imogenl featuring Rocha.John Rocha Clockwise from top left – the stripy cardigan is great for I shapes, the wide stripes will add curves as will the pocket detail which […]

Real Life Body Shapes – V

Thanks everyone for emailing photos – I still need Os (don’t be shy, nobody will know who you are), and more Vs, if you’d like to see a few examples. Here we have one version of a V shape (inverted triangle) body.  You will notice that her shoulders are broader than hips, but there is […]

Don’t Waste Your Money – V Shape

. . One commenter asked “who can wear a boyfriend jacket”  that my friend is for the V shape.  But what should a V shape avoid? What to Avoid – H shape by imogenl featuring Isabel Marant tops Puffed sleeves Lots of shoulder detail Boat necks Wide lapels Straight skirts (if you are very broad […]

Patterned Skirt, What Colour Top?

..If you want to wear a patterned skirt how do you choose what colour from the pattern to go with the top? Focal Points Pattern by imogenl featuring Hobbs tops It’s as easy as this.  If you want to draw attention up, and distract from your lower half (A shape, X shape), wear a lighter […]

Where to Carry Your Handbag

Yesterday I did a post on What Size Handbag to Choose – one of the commenter’s asked about handbag placement,  should you wear it at your hips or under your arm,  down the side of your body and what happens when you wear it across your body? The answer lies in knowing your body shape and your […]