Personal Style for Women Over 40

Understand the science and psychology of personal style, so you can dress with confidence, authenticity and ease.

If getting dressed has become harder rather than easier, you’re not imagining it.

Your body may have changed. Your lifestyle has evolved. The clothes you once relied on no longer feel quite right. And much of the style advice you find online seems designed to tell you what to buy, what’s fashionable, or what women your age supposedly “should” wear.

Inside Out Style takes a different approach.

I’m Imogen Lamport, AICI CIP, an award-winning image consultant, colour expert and educator. For more than two decades, I’ve been fascinated by the science and psychology behind why clothes work.

Why does one colour make you look vibrant while another makes you appear tired?

Why can something flatter your body yet still feel completely wrong?

Why do you keep buying clothes you don’t wear?

And how do you create a personal style that actually feels like you?

Here, I teach you how colour, personality, proportions, visual perception and identity work together, so you can stop relying on arbitrary fashion rules and start making confident style decisions for yourself.

Style isn’t a talent you’re born with. It’s a skill you can learn.

Start Here

Imogen Lamport, style expert for intelligent women over 40

What Would You Like to Understand?

Personal style becomes much easier when you understand the principles behind it. Explore the Inside Out Style encyclopaedia and discover the answers you’ve been looking for.

Discover Your Best Colours

Colour is powerful, but finding your best colours involves much more than deciding whether you’re warm or cool.

Discover how undertone, value, intensity and contrast influence the colours that harmonise with your natural colouring, and learn how to build a wardrobe palette that works together and feels like you.

Explore Personal Colour 

Define Your Personal Style

Great style isn’t about copying someone else’s aesthetic.

Discover how your personality, values, lifestyle and identity influence what feels authentic to you, so you can define a personal style that expresses who you are rather than who fashion tells you to be.

Discover Your Personal Style 

Understand Your Body

Your body isn’t the problem, and it doesn’t need to be disguised.

Learn how proportions, scale, shape, variations, fit and visual perception influence the way clothes appear, so you can choose garments that create the visual effect you want.

Explore Body Shape & Proportions

Build a Wardrobe That Works

A successful wardrobe isn’t necessarily smaller. It’s more intentional.

Learn how to shop more intelligently, create versatile outfits, identify wardrobe gaps and stop spending money on clothes that seemed like a good idea but never make it out of the wardrobe.

Explore Wardrobe & Shopping

15 Ways to Elevate Your Wardrobe and Your Style

The Science and Psychology of Personal Style

Have you ever wondered why supposedly universal style rules work brilliantly for some women and fail completely for others?

I have.

In fact, that question has driven my work for more than two decades.

Personal style sits at the intersection of the physical and the psychological.

There are visual principles that affect how we perceive colour, line, proportion, scale, contrast and harmony.

But there is also a person inside the clothes.

Your personality affects what you find beautiful. Your values influence what you’re comfortable wearing. Your identity shapes how you want to be seen. Your lifestyle determines what your wardrobe actually needs.

That’s why there can never be one list of “10 wardrobe essentials” that works for every woman.

Inside Out Style brings these elements together.

Here you’ll discover the principles behind colour and visual perception alongside the psychology of clothing, identity and personal expression, giving you the knowledge to decide what works for you.

Because when you understand why, you no longer need someone else to keep telling you what to wear.

Explore the Science & Psychology of Style 

Hi, I'm Imogen Lamport

The Scientist of Colour and Style

I wasn’t born knowing how to dress stylishly.

In fact, my journey into image consulting began because I wanted answers.

Why could my friend wear something that looked fabulous on her yet terrible on me? Why did certain colours make me look alive while others had people asking whether I was feeling unwell? Why did some of the traditional rules about dressing simply not work for everyone?

I wanted to understand why.

That curiosity became a career.

I’m an internationally recognised, award-winning image consultant, colour expert, author and educator known for my science and psychology-based approach to personal style.

I’m the creator of the 18-palette Absolute Colour System, co-creator of 16 Style Types, founder of the Academy of Professional Image and creator of Inside Out Style.

Since 2008, I’ve shared what I’ve learned here, turning Inside Out Style into an extensive encyclopaedia of colour and style used by women around the world.

My goal isn’t to give you another set of fashion rules.

It’s to give you the knowledge and tools to understand yourself.

Because the best style isn’t about becoming someone else.

It’s about becoming more visibly yourself.

 

Your Style. Your Colour. Your Identity.

You don’t need to overhaul your entire wardrobe tomorrow.

You need to understand what’s getting in the way.

Maybe you’ve lost clarity about your personal style.

Perhaps your body or colouring has changed and the strategies that once worked no longer do.

Maybe you own plenty of clothes but struggle to turn them into outfits.

Or perhaps you simply want your outside to reflect the intelligent, interesting woman you know yourself to be.

Wherever you’re starting, there is a next step.

Discover Your Personality

How much does your personality influence what you want to wear?

Take the quiz and discover your core personality dressing style and how it influences your style choices.

Take the Personality Style Quiz

Discover Your Colours

Stop guessing which colours suit you. A personalised colour analysis gives you a practical palette based on your unique colouring.

Explore Personal Colour Analysis

Discover Your Body Shape

Finding which silhouettes work to create harmony with your body makes it so much easier to shop for clothes and put stylish outfits together.  When you know what works dressing becomes simpler and faster.

Take the Body Shape Quiz

Transform Your Style

Ready to go deeper? My 7 Steps to Style program brings together colour, body, personality, wardrobe and personal style into one comprehensive system.

Discover 7 Steps to Style

ONE WEEK ONLY 12 - 16 FEBRUARY

FREE Outfit Masterclass Integration Week included with the Outfit Masterclass

outfit masterclass integration challenge

16th Blogiversary Celebration Sale!

To celebrate Inside Out Style turning 16, Get 16% off all Style Programs, Masterclasses, and Ebooks!

Limited time only - Sale ends 31 August

FREE Masterclass

How You Can Develop a Personal Style that Opens Doors

Discover the power of style and why you want to harness it

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Want to understand your style rather than simply follow fashion?

Join women around the world who read Inside Out Style for thoughtful, practical guidance on colour, personal style, wardrobe, psychology and the art and science of getting dressed.

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Style Isn’t Just About Clothes—It’s About Coming Home to Yourself

You’re smart. Accomplished. You’ve built a life of substance, but somewhere along the way, your style got lost in the shuffle.

Your body has changed. Your wardrobe feels boring. Trends feel irrelevant. Shopping is overwhelming. And while you know what doesn’t work, you’re not sure what does anymore.

I’m Imogen Lamport, and I help intelligent, high-achieving women over 40 reconnect with their confidence and identity through a structured, science-backed approach to personal style.

Using colour theory, body proportions, and psychology-based styling, I teach you how to:

 ➡ Decode what flatters you (no more guesswork)

 ➡ Dress with ease, clarity, and confidence

 ➡ Align your wardrobe with who you are now

This isn’t about fashion fads or trying to look younger.

It’s about feeling seen, powerful, and effortlessly stylish, at any age, in any body.

Style is not a talent. It’s a skill, and I’ll show you how to master it.

Inside Out Style is the ultimate resource demystifying the art and science of style since 2008.

You will find the information and inspiration to up your style game and the tools and resources to help you do this in a way that is authentic to you.

Not sure where to start? Find out what’s available here by clicking the button below!

How to create fabulous outfits masterclass

Crack the code to choosing your outfit in less than 10 minutes a day with

Discover Your Secret Recipe To Putting Stylish Outfits Together with Our New Outfit Masterclass

Hi, I'm Imogen Lamport

I help intelligent women achieve the wardrobe of their dreams so that they can express on the outside how they feel on the inside.

I’m known for my insightful expertise and my passion is empowering you to define and refine your personal style.

I know that defining your personal style is the easiest way to have a wardrobe full of clothes you love to wear!

Discover how even though I wasn’t born with style, I’ve become a globally award-winning Image Professional who has created a world-leading personal colour analysis system, personal stylist training programs and everything that you read here on this encyclopedia of colour and style.

Let me help you build a wardrobe of clothes you adore… one that allows you to choose outfits confidently knowing you’ll look fabulous every day.

Hi, I'm Imogen Lamport

I help intelligent women achieve the wardrobe of their dreams so that they can express on the outside how they feel on the inside.

I’m known for my insightful expertise and my passion is empowering you to define and refine your personal style.

I know that defining your personal style is the easiest way to have a wardrobe full of clothes you love to wear!

Discover how even though I wasn’t born with style, I’ve become a globally award-winning Image Professional who has created a world-leading personal colour analysis system, personal stylist training programs and everything that you read here on this encyclopedia of colour and style.

Let me help you build a wardrobe of clothes you adore… one that allows you to choose outfits confidently knowing you’ll look fabulous every day.

Testimonials

Testimonials

Fast Track Your Style with 7 Steps to Style

Your style has stagnated...

As a busy woman putting your family, friends and work first so much of the time, your style has gotten lost and now you’re not sure what to wear anymore.

Anytime you have to get dressed from the daily outfit that shows off your true professionalism at work, to that opportunity to stand up and be noticed, you worry that you just don’t have your look together and you feel self-conscious and that you’re not putting your best foot forward.

You know that you wear impacts on how you feel.

You want to transform your style and feel confident and stylish every single day.

Facebook Testimonial - 7S is fantastic and the best investment in terms of style that you'll ever make imo. I started out at EYS and quickly moved on to 7S as it was more of what I was looking for. In-depth into the what, why and how of style and how to fit that in with you and your unique self. Imgen has been doing monthly live videos that have really added to the 7S core material and is consistently improing on 7S so it continues to be very dynaminc. Even after having been in the 7S group for a whilel you can continue to develop.
Facebook Testimonial - Imogen, I can't thank you enough for this wonderful program. I gave myself the gift of 7 steps to style progrma for my birthday last year. It has been gift I have had in years! I was newly rertired and feeling frumpy. Shopping was no longer fun, as nothing I tried looked good. I was trying to use the colours and fashion rules that had worked for me in the past, but my lifestyle, body and coloring were changing. This prograam has helped me to see that there wasnt anything wrong with me, I just needed a new perspective. By evaluating my current wardrobe, lifestyle, personality, coloring and body shape. I am on the way to loving how I look todat. I love the ongoing blog posts and look forward to the tips and info from the wonderful Facebook group.
Facebook testimonial - I have found this whole process completely fascinating and so rewarding. It's as though we've been learning the "science" of why certain garments suit us for thos who don't come by the "art" of it naturally. It's a well-thought-out program that really delivers and Imogen's personal input is wonderful. I have to work the programat a much slower rate due to some life challenges; but that doesn't matter because you can do it at your own pace. I feel more empowered and knowledgable when I shop now and I'm able to make better purchases saving time, energy and money. Thank you, Imogen

Fast Track Your Style with 7 Steps to Style

Your style has stagnated...

As a busy woman putting your family, friends and work first so much of the time, your style has gotten lost and now you’re not sure what to wear anymore.

Anytime you have to get dressed from the daily outfit that shows off your true professionalism at work, to that opportunity to stand up and be noticed, you worry that you just don’t have your look together and you feel self-conscious and that you’re not putting your best foot forward.

You know that you wear impacts on how you feel.

You want to transform your style and feel confident and stylish every single day.

Facebook Testimonial - 7S is fantastic and the best investment in terms of style that you'll ever make imo. I started out at EYS and quickly moved on to 7S as it was more of what I was looking for. In-depth into the what, why and how of style and how to fit that in with you and your unique self. Imgen has been doing monthly live videos that have really added to the 7S core material and is consistently improing on 7S so it continues to be very dynaminc. Even after having been in the 7S group for a whilel you can continue to develop.
Facebook Testimonial - Imogen, I can't thank you enough for this wonderful program. I gave myself the gift of 7 steps to style progrma for my birthday last year. It has been gift I have had in years! I was newly rertired and feeling frumpy. Shopping was no longer fun, as nothing I tried looked good. I was trying to use the colours and fashion rules that had worked for me in the past, but my lifestyle, body and coloring were changing. This prograam has helped me to see that there wasnt anything wrong with me, I just needed a new perspective. By evaluating my current wardrobe, lifestyle, personality, coloring and body shape. I am on the way to loving how I look todat. I love the ongoing blog posts and look forward to the tips and info from the wonderful Facebook group.
Facebook testimonial - I have found this whole process completely fascinating and so rewarding. It's as though we've been learning the "science" of why certain garments suit us for thos who don't come by the "art" of it naturally. It's a well-thought-out program that really delivers and Imogen's personal input is wonderful. I have to work the programat a much slower rate due to some life challenges; but that doesn't matter because you can do it at your own pace. I feel more empowered and knowledgable when I shop now and I'm able to make better purchases saving time, energy and money. Thank you, Imogen

Want to start improving your wardrobe right away?

Become educated about your style with tips nobody ever taught you delivered directly to your inbox weekly

Sign up now and receive free my ebook Your 5 Step Formula for a Fabulous Wardrobe and start your style journey!

Want to start improving your wardrobe right away?

Become educated about your style with tips nobody ever taught you delivered directly to your inbox weekly

Sign up now and receive free my ebook Your 5 Step Formula for a Fabulous Wardrobe and start your style journey!

Flatter Your Figure

Discover tips and tricks to dress for your shape

Click on the shape below to take you to our directory of shape-related posts so you learn how to flatter your figure!

8 Body Shape - Blue dress
A Body Shape - Black dress
H Body Shape - Blue top and purple skirt outfit
I Body Shape - Pastel red dress
O Body Shape - purple pink dress
V Body Shape - red top and jeans
X Body Shape - yellow one sided dress

Not sure of your shape?

Flatter Your Figure

Discover tips and tricks to dress for your shape

Click on the shape below to take you to our directory of shape-related posts so you learn how to flatter your figure!

8 Body Shape - Blue dress
A Body Shape - Black dress
H Body Shape - Blue top and purple skirt outfit
I Body Shape - Pastel red dress
O Body Shape - purple pink dress
V Body Shape - red top and jeans
X Body Shape - yellow one sided dress

Not sure of your shape?

Flatter Your Figure

Discover tips and tricks to dress for your shape

Click on the shape below to take you to our directory of shape-related posts so you learn how to flatter your figure!

8 Body Shape - Blue dress
A Body Shape - Black dress
H Body Shape - Blue top and purple skirt outfit
I Body Shape - Pastel red dress
O Body Shape - purple pink dress
V Body Shape - red top and jeans
X Body Shape - yellow one sided dress

Not sure of your shape?

Take the challenge and

Evolve Your Style

The 31 day style challenge that will change your life and style forever

Take the challenge and

Evolve Your Style

The 31 day style challenge that will change your life and style forever

Evolve on Phone

Bonus Resources

All my free guides available for immediate download

6 Brilliant Strategies for Creating your Perfect Wardrobe - updated
The Ultimate Guide To Creating Wardrobe Capsules
Keys to Unlocking The Style Puzzle
11 Real Life Examples of Dressing to Your Contrast
Weekly Outfit Planner Download
3 Steps to Finding Your Ultimate Contrast Levels Download - updated

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