Personal Style for Women Over 40

Understand the science and psychology of personal style, so you can dress with confidence, authenticity and ease.

If getting dressed has become harder rather than easier, you’re not imagining it.

Your body may have changed. Your lifestyle has evolved. The clothes you once relied on no longer feel quite right. And much of the style advice you find online seems designed to tell you what to buy, what’s fashionable, or what women your age supposedly “should” wear.

Inside Out Style takes a different approach.

Imogen Lamport, AICI CIP

I’m Imogen Lamport, AICI CIP, an award-winning image consultant, colour expert and educator. For more than two decades, I’ve been fascinated by the science and psychology behind why clothes work.

01

Why does one colour make you look vibrant while another makes you appear tired?

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Why can something flatter your body yet still feel completely wrong?

03

Why do you keep buying clothes you don’t wear?

04

And how do you create a personal style that actually feels like you?

Here, I teach you how colour, personality, proportions, visual perception and identity work together, so you can stop relying on arbitrary fashion rules and start making confident style decisions for yourself.

Style isn’t a talent you’re born with. It’s a skill you can learn.

What Would You Like to Understand?

Personal style becomes much easier when you understand the principles behind it. 

Explore the Inside Out Style encyclopaedia and discover the answers you’ve been looking for.

Discover Your Best Colours

Colour is powerful, but finding your best colours involves much more than deciding whether you’re warm or cool.

Discover how undertone, value, intensity and contrast influence the colours that harmonise with your natural colouring, and learn how to build a wardrobe palette that works together and feels like you.

Define Your Personal Style

Great style isn’t about copying someone else’s aesthetic.

Discover how your personality, values, lifestyle and identity influence what feels authentic to you, so you can define a personal style that expresses who you are rather than who fashion tells you to be.

Understand Your Body

Your body isn’t the problem, and it doesn’t need to be disguised.

Learn how proportions, scale, shape, variations, fit and visual perception influence the way clothes appear, so you can choose garments that create the visual effect you want.

Build a Wardrobe That Works

A successful wardrobe isn’t necessarily smaller. It’s more intentional.

Learn how to shop more intelligently, create versatile outfits, identify wardrobe gaps and stop spending money on clothes that seemed like a good idea but never make it out of the wardrobe.

Personal style consultation with Imogen

The Science and Psychology of Personal Style

Have you ever wondered why supposedly universal style rules work brilliantly for some women and fail completely for others?

I have.

In fact, that question has driven my work for more than two decades. Personal style sits at the intersection of the physical and the psychological.

There are visual principles that affect how we perceive colour, line, proportion, scale, contrast and harmony.

But there is also a person inside the clothes.

Your personality affects what you find beautiful. Your values influence what you’re comfortable wearing. Your identity shapes how you want to be seen. Your lifestyle determines what your wardrobe actually needs.

That’s why there can never be one list of “10 wardrobe essentials” that works for every woman.

Inside Out Style brings these elements together.

Here you’ll discover the principles behind colour and visual perception alongside the psychology of clothing, identity and personal expression, giving you the knowledge to decide what works for you.

Because when you understand why, you no longer need someone else to keep telling you what to wear.

Hi, I'm Imogen Lamport

The Scientist of Colour and Style

I wasn’t born knowing how to dress stylishly.

In fact, my journey into image consulting began because I wanted answers.

Why could my friend wear something that looked fabulous on her yet terrible on me? Why did certain colours make me look alive while others had people asking whether I was feeling unwell? Why did some of the traditional rules about dressing simply not work for everyone?

I wanted to understand why.

That curiosity became a career.

I’m an internationally recognised, award-winning image consultant, colour expert, author and educator known for my science and psychology-based approach to personal style.

I’m the creator of the 18-palette Absolute Colour System, co-creator of 16 Style Types, founder of the Academy of Professional Image and creator of Inside Out Style.

Since 2008, I’ve shared what I’ve learned here, turning Inside Out Style into an extensive encyclopaedia of colour and style used by women around the world.

My goal isn’t to give you another set of fashion rules.

It’s to give you the knowledge and tools to understand yourself.

Because the best style isn’t about becoming someone else.
It’s about becoming more visibly yourself.

Your Style. Your Colour. Your Identity.

You don’t need to overhaul your entire wardrobe tomorrow.

You need to understand what’s getting in the way.

Maybe you’ve lost clarity about your personal style.

Perhaps your body or colouring has changed and the strategies that once worked no longer do.

Maybe you own plenty of clothes but struggle to turn them into outfits.

Or perhaps you simply want your outside to reflect the intelligent, interesting woman you know yourself to be.

Wherever you’re starting, there is a next step.

Find Your Next Step

Take a quiz, discover your colours, or dive into your body shape. Start wherever feels right.

Discover Your Personality

How much does your personality influence what you want to wear?

Take the quiz and discover your core personality dressing style and how it influences your style choices.

Discover Your Colours

Stop guessing which colours suit you. A personalised colour analysis gives you a practical palette based on your unique colouring.

Discover Your Body Shape

Finding which silhouettes work to create harmony with your body makes it so much easier to shop for clothes and put stylish outfits together. When you know what works dressing becomes simpler and faster.

Transform Your Style

Ready to go deeper? My 7 Steps to Style program brings together colour, body, personality, wardrobe and personal style into one comprehensive system.

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